We created a tourism campaign website for Shima City in Mie Prefecture, with the aim of promoting its hot springs and culinary offerings. Our team was responsible for the entire process—from strategic planning and proposal development to design, production, and copywriting.

In the initial phase, we defined the city’s tourism value and developed three different messaging directions, each tailored to the target audience and current trends. For each direction, we designed a completely distinct visual concept.

After selecting the most effective direction, we refined the chosen design and simultaneously structured the site’s layout and content. The final website features engaging copy that highlights the charm of Shima, complemented by subtle animations throughout. The result is a lively and inviting site that builds anticipation for travel.