We were responsible for the information architecture and design of the top page for POLUS Co., Ltd. comprehensive website. Centered on a user-focused design approach, we prioritized a UI that allows the primary target users—smartphone users—to navigate intuitively.

We balanced the visitors’ need for information with the company’s desire to convey its value, creating a structure that enables smooth access for both. Based on user behavior analysis from access analytics, we revised priorities and redesigned navigation paths.

These efforts enhanced the overall site quality and usability, contributing to improved brand trustworthiness and user experience value.