We were responsible for creating the campaign landing page for Pal System’s meal preparation diagnosis content.

This landing page features a diagnostic tool that helps users easily find products designed to “make everyday meal prep easier.” By simply answering a few questions, users can discover their own “meal preparation type.” On the results page, each type is presented with tips for making cooking easier, as well as recommended products.

For the type diagnosis visuals, we incorporated adorable animal characters illustrated by Naoko Hirao. From the design stage, we collaborated closely with Hirao-san to decide which animals to feature, refine the illustration style, and bring out the charm of each character. Our goal was to create a positive and approachable site design that resonates with users.

We also prioritized readability and usability on smartphones, designing a vertical-scroll layout that is easy to navigate. The simple flow allows users to reach their results quickly, providing a smooth and enjoyable experience.

Client: Palsystem Consumers’ Co-operative Union
Direction: Palsystem Relations.
Design & Coding: ID Corporation
Illustration: Naoko Hirao