We were responsible for the redesign, design, and coding of the B2B member web application UI for Nihon Daily Tsushinsha Co.,Ltd. In the UI redesign process, we conducted usability testing and evaluation of the current UI, identifying issues in the skeletal and surface planes based on Garrett’s five-plane model.

Subsequently, we reconsidered the redesign following Nielsen’s 10 usability heuristics. Optimization was also performed considering usage environments on modern browsers.

As a result, user flows were significantly improved, allowing users to access necessary information without confusion. For the design, we prioritized simple usability by drawing inspiration from the minimalist GUI of classic OS interfaces, achieving a modern and stylish finish.

This update balances enhanced usability and visibility, delivering a more practical service for a wide range of users both inside and outside the industry.