We carried out the second renewal of the “klassy” delivery-type trunk room service website after about five years. By revising the information architecture and navigation to enhance user flow, page views increased approximately 1.5 times. Alongside the design overhaul, we strengthened SEO measures and took charge of planning and writing articles for the owned media.

With a design that balances convenience and trustworthiness, we contributed to an increase in organic search traffic. The site evolved to better foster user understanding and encourage action.